Communicating Environmental, Social and Governance (ESG) and Sustainability (Synchronous e-learning)
About This Course
Upon successful completion of this two-day course, participants will be able to:
• Outline the importance of communicating about sustainability to your stakeholders
• Identify the considerations to use to come up with a sustainability communications strategy and plan
• Identify the tools and platforms you can use to communicate to your stakeholders
• Identify content areas on sustainability that you can weave stories to tell to your stakeholders
• Create authentic and impactful stories on sustainability to communicate to your stakeholders
• Identify ways to employ traditional and digital media to amplify your sustainability messages to your stakeholders
Coverage
1. Introduction to Sustainability Communications
2. Planning for Sustainability Communications
3. Storytelling in Sustainability
4. Amplifying your Messages with PR and Marketing Communications
5. Monitoring and Tracking Progress
What You'll Learn
There is also a growing consensus around the world that Environmental, Social and Governance (ESG) factors are a key determinant factor in the corporate performance of companies, and would become even more important in the near future, exacerbated in the wake of Covid-19 with increased scrutiny on how companies treat their employees and customers, coupled with the rise of carbon taxes.
The demand for transparency on sustainable and socially responsible practices is on the rise. Companies are accountable to their various stakeholders like investors, customers, employees, and nongovernmental organizations (NGOs) that want to evaluate a company’s impact on the world. With this comes the growing importance of communicating about your corporate sustainability efforts with your stakeholders so as to effectively engage and influence them.
Businesses put in time, effort and money into sustainability communications to effectively engage their customers, investors and employees as well as to showcase their efforts and progress on sustainability commitments.
Do you want to communicate on your sustainability efforts but are struggling with how to make it authentic and impactful?
In this two-day course, you will learn and appreciate the role of communications in pushing and supporting a company’s sustainability strategy. You will also learn the key considerations to be put in when coming up with a sustainability communications strategy. In addition, you will also learn that sustainability communications strategy, like any other strategy, has to start with a data-driven understanding of the target audience (stakeholders). With that intimate knowledge of the t
Entry Requirements
Proficiency in English