Digital Marketing
Training Provider: Republic Polytechnic
Course Reference: TGS-2022014834
S$560
Original: S$1,866
Save S$1,306
About This Course
This module will equip students with the strategic, creative and operational knowledge of the various digital media strategies that are essential in driving effective digital traffic.
What You'll Learn
This module examines the impact of Digital Marketing in today’s consumer decision-making and purchasing process. Using the theories of marketing and brand building, students will learn to develop and manage digital marketing strategy and discover the role of online reputation and sentiments management as a critical component of an effective digital marketing strategy.
Entry Requirements
Applicants should possess a relevant local polytechnic diploma or degree in any discipline. For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.
Course Details
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