Sales Analytics
Training Provider: Republic Polytechnic
Course Reference: TGS-2022014850
S$933
About This Course
This module will equip students with the knowledge of using probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity and lifetime value, and leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.
What You'll Learn
Businesses need to comprehend and forecast how customers purchase products and services and how they react to marketing initiatives. In this module, students will study how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). Through case studies, students examine how businesses leverage business data, statistical computation, and machine learning to forecast sales and marketing impact.
Entry Requirements
Applicants should possess a relevant local polytechnic diploma or degree in any discipline. For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from Republic Polytechnic
The application of Computer Vision in object identification and classification is well-established s...
The course equips learners on the skills of qualitative market research such as facilitating focus g...
The course equips learners on the skills of qualitative market research such as facilitating focus g...