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Strategic Branding & Marketing for Successful Franchising

Name: Strategic Branding & Marketing for Successful Franchising
Price: 625.00 SGD
Rating: 4.5 (46 reviews)

Training Provider: Franchising and Licensing Association (Singapore)

Course Reference: TGS-2022016161

S$625

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About This Course

LU1: IDENTIFY THE FRANCHISE BRAND’S UNIQUE VALUE PROPOSITIONS & TARGET MARKETS FOR FRANCHISING SUCCESS
LO 1. Examine brand management theories and principles that support business growth
LO 2. Articulate a brand's value propositions and customer profiles to map its Business Model Canvas

LU2: DEVELOP THE FRANCHISE BRAND IDENTITY & BRAND GUIDELINES TO BE OBSERVED & REPLICATED BY THE FRANCHISEE
LO 3. Build a compelling brand profile and strategy framework that relates to the target audience
LO 4. Develop brand guidelines to communicate the brand with consistency and enhance brand equity
LO 5. Protect the brand identity from marketing disputes and conflicts

LU3: ALIGN THE FRANCHISE MARKETING MIX TO SHOWCASE & CASCADE BRAND VALUE ACROSS COMMUNICATION TOUCH POINTS WITH CONSISTENT MESSAGING
LO 6. Synthesise brand management strategies with brand identity to develop an optimal marketing mix
LO 7. Craft a franchise marketing kit to cascade brand value across relevant marketing channels and platforms for franchise recruitment

LU4: SET & REVIEW BRAND PERFORMANCE METRICS TO EVALUATE FRANCHISE BRANDING & MARKETING EFFECTIVENESS
LO 8. Establish performance metrics to assess brand equity and marketing effectiveness achieved by the franchisor and franchisee

What You'll Learn

Branding has always been a vital part of any business and it may be more important now than ever before as competition intensifies on a global scale. For franchise businesses, branding often forms a core component for franchising success, as it allows for the franchisor's reputation and goodwill to be transferred to the franchisee through their business partnership. Franchises that are able to optimise their branding strategies to facilitate the development of their intellectual property will reap benefits from leveraging branding for growth. This course aims to equip franchisors and franchisees with the necessary skillsets to leverage branding and marketing for franchising success. Combining theory and application with a range of case studies and interactive activities, this training programme offers an engaging time of learning that helps participants internalise concepts and apply ideas almost immediately. This course is suitable for franchise owners and operators, existing or aspiring franchisors and franchisees, and any business owner or executive who desires to develop a more compelling brand profile and marketing strategy to enhance business growth.

Entry Requirements

Learners should be between 25 to 60 years of age and have at least 2 years of professional experi-ence in sales, marketing, business development, service or business support function. They should be accustomed to working in the retail, food & beverage, education, enrichment, hospitality, lifestyle, ser-vices or wholesale environment.
Learners are likely to have at least a diploma or degree, or equivalent educational qualification.
Learners should be able to:
- listen to, speak, read and write English at a proficiency level equivalent to the Employability Skills System Workplace Literacy (WPL) Level 4;
- use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 4; and
- possess basic computer skills.