Social Media Marketing (SC)
About This Course
• Understand and apply cutting-edge social media knowledge, content insights, tools, tactics and campaign strategy.
• Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, Clubhouse and messaging tools including WeChat, WhatsApp and Telegram.
• Identify and select the right social media platforms to reach the right target audience for your brand.
• Learn and apply the essential knowledge and practical skills to be able to integrate social media into your marketing strategy effectively.
• Learn to drive online consumers towards conversion.
• Learn free content creation tools to develop content for social media platforms.
• Gain essential knowledge in Search Engine Optimisation (SEO) to drive organic traffic to your website.
What You'll Learn
• Social media trends
• Social media marketing strategies
• Social media best practices: tools, platforms and trends – including best practices on using Instagram, Facebook, Clubhouse and LinkedIn.
• Social media content format and strategy – IGC, UGC, videos, #hashtags, Instagram and Facebook Stories, TikTok trends and challenges, blogging/vlogging, social media interest groups etc.
• Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
• Maximising social media lead generation through audience engagement.
• Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.
• Social media analytics dashboards.
• Strategy to gain YouTube subscribers for free with the 10-step framework.
• Strategy to gain followers on Instagram with the 10-step framework.
• Generate leads using Facebook.
• Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU
Entry Requirements
Nil