Introduction to Omni-Channel Retailing
About This Course
This course seeks to educate retail staff in the benefits of adopting e-commerce solutions and what kind of e-commerce platforms exists. Brands increasingly have the requirement to sell and be present on various channels like online, Facebook, Instagram , TikTok. This course will cover the basics and strategies of selling on these platforms.
Content Coverage:
1) Be aware of the Evolution of Retail and Consumers Behavior in the way they shop and purchase.
2) Communicate with customer on omni channels that seem seamless on purchase, delivery, refund and return to a customer.
3) Close deals regardless of channels.
4) Identify benefits of e-commerce platforms for consumers.
5) Understand how e-commerce boosts the existing retail business.
6) Blend on-site and e-commerce purchasing experience.
7) Identify key E-commerce platforms and set-up an online retail shop".
What You'll Learn
2. Conduct research on competitors’ products and/or services.
3. Analyze gaps in customer experience offered by the organisation and that of the competitors.
4. Identify ways in which customer experience may be enhanced to generate a competitive advantage for the organisation.
5. Conduct cost-benefit analysis of proposed improvements that may enhance customer experience.
Entry Requirements
1. Singapore Citizen and PR.
Minimum GCE 'N' Level
2. International
IELTS score 4.5 or TOEFL score 450 AND
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
3. All
ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.