Retail: Omnichannel Customer Experience Management
About This Course
LU 1 RATIONALE FOR OMNICHANNEL MARKETING
Understanding Shifts in the Marketing Ecosystem and Success Factors for Marketing Strategy
LU 2 UNDERSTANDING BRANDING
Understanding Definitions of a Brand, Brand Personality, Association and Recall and Digital Branding for more focussed Brand goals
LU 3 IMPACT OF BRANDS ON CHANNEL SELECTION
Understanding how Brands may impact Channel Selection
LU 4 OMNICHANNELS AND THEIR IMPACT ON RETAILING & E-TAILING
Background and Function of Multichannel MarketingQ16
LU 5 RISKS OF IMPLEMENTING OMNICHANNELS
Risk factors and Solutions to Minimise the Risks
LU 6 STRATEGIES TO IMPLEMENT OMNICHANNELS
Factors for Implementing Omnichannels
LU 7 KEEPING OMNICHANNELS SUSTAINABLE WITHIN THE SINGAPORE GREEN PLAN
Identifying Wastage and Ensure Future Elimination of Wastage
What You'll Learn
Understanding Shifts in the Marketing Ecosystem and Success Factors for Marketing Strategy
LU 2 UNDERSTANDING BRANDING
Understanding Definitions of a Brand, Brand Personality, Association and Recall and Digital Branding for more focussed Brand goals
LU 3 IMPACT OF BRANDS ON CHANNEL SELECTION
Understanding how Brands may impact Channel Selection
LU 4 OMNICHANNELS AND THEIR IMPACT ON RETAILING & E-TAILING
Background and Function of Multichannel MarketingQ16
LU 5 RISKS OF IMPLEMENTING OMNICHANNELS
Risk factors and Solutions to Minimise the Risks
LU 6 STRATEGIES TO IMPLEMENT OMNICHANNELS
Factors for Implementing Omnichannels
LU 7 KEEPING OMNICHANNELS SUSTAINABLE WITHIN THE SINGAPORE GREEN PLAN
Identifying Wastage and Ensure Future Elimination of Wastage
Entry Requirements
• 21years of age or above and minimum working experience of at least 2 years.
• Completed at least Secondary 2 education
• Able to speak, listen, read and write English at a proficiency level not lower than the Employability Skills WSQ and WPLN Level 3