E-commerce Ecosystem Fundamentals and Key Performance Indicators
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022017245
S$720
Original: S$2,400
Save S$1,680
About This Course
At the end of the 2-day module, participants will be able to:
- Gain a good understanding of e-commerce end-to-end process and trending tools in each step of the process
- Know and understand key metrics in e-commerce
- Understand e-commerce conversion funnel
- Understand how to plan, execute and optimise digital marketing campaigns to grow business
What You'll Learn
Knowing fundamentals and trends in digital commerce (or e-commerce) is the key to the success of micro, small and medium-sized enterprise (MSME) business. The e-commerce industry is where big data thrives. Business needs analysts to understand the requirements before solving any issues. E-commerce analytics is the process of gathering data from all areas that have a critical impact on online stores and using this information to understand the trends and the shift in consumers’ behavior to make data-driven decisions that will drive more online sales.
In this module, participants will learn and analyse key metrics in e-commerce, and understand the e-Commerce Conversion Funnel concept. In addition, they will learn how to utilise data gathered from different channels to better understand customer needs, and to help make better strategic decisions.
In this module, participants will learn and analyse key metrics in e-commerce, and understand the e-Commerce Conversion Funnel concept. In addition, they will learn how to utilise data gathered from different channels to better understand customer needs, and to help make better strategic decisions.
Entry Requirements
Participants should have at least 2 years of working experience with an interest in e-commerce.
Course Details
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