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Marketing in the Hospitality Industry (Asynchronous & Synchronous)

Name: Marketing in the Hospitality Industry (Asynchronous & Synchronous)
Price: 550.00 SGD
Rating: 4.5 (11 reviews)

Training Provider: SHRM COLLEGE PTE. LTD.

Course Reference: TGS-2022017506

S$550

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About This Course

The learning objectives of this training programme is to train learners to develop marketing campaigns in the hospitality industry. After completion of this training programme, learners should be able to ac-quire the following learning outcomes

Learning Outcome
LO1: Learners will be able to develop marketing strategy that structure and conceptualize stories to market products.
LO2: Learners will be able to develop operational plans and select communication tools to reach out to target audience.
LO3: Learners will be able to evaluate and monitor the campaign marketing performance, and evaluate the media ROI.

What You'll Learn

Marketing in the Hospitality Industry provides learners with strong fundamental of service marketing to create effective operational plans for the organisation. Learners will be using marketing mix tool to guide their customers to choose their products and services as well as different marketing channel to capture existing and potential customer

Entry Requirements

Knowledge and Skills
• Minimum 2 GCE ‘O’ Level (Grade 1-8) in any two subjects or
• Minimum 3 GCE ‘N’ Level (Grade A-N or Grade 1-5) in English Language and two other subjects or
• Minimum Workplace Literary (WPL) Level 5 in Speaking and Listening and Level 4 in Reading, Writing and Numeracy.

Attitude
• Positive Learning Attitude
• Enthusiastic Learner

Experience
• Minimum of 1 year of working experience.