Transformation for Retail Operations and Marketing (Classroom and Asynchronous e-learning)
About This Course
This course is primarily designed for business owners, C-suite executives, and senior management who seek a more unified approach to transformation across operations and marketing. Participants will learn how to pragmatically leverage digital technologies and data to enhance the customer journey and streamline business operations.
AI enables personalized customer engagement by analyzing behavior, automating marketing campaigns, and optimizing sales strategies. It streamlines processes like sales proposals, lead scoring, and chatbot-driven customer interactions—boosting conversion rates while reducing manual effort. Through blended learning and instructor-led sessions, participants—including SME employees and professionals transitioning into AI-driven roles—will develop AI-powered sales and marketing strategies tailored to real-world business needs.
What You'll Learn
1. Redesign Their Marketing Strategy Using Digital Inputs
Participants will learn to rework their marketing strategies by incorporating digital tools, platforms, and consumer insights to enhance brand outreach and effectiveness.
2. Create a Social Commerce Channel for Their Brand
This module guides learners in building social commerce platforms, enabling direct customer engagement and sales through social media channels.
3. Leverage Data Analytics by Linking Consumer Understanding and Business Measures
Participants will explore how to connect consumer behavior insights with key business metrics using data analytics to drive strategic decisions.
4. Understand the Linkages Between the Technology Architecture and Business / Customer Outcomes and Redo Their Digital Tech Architecture
Learners will understand how digital systems impact business and customer outcomes and redesign their tech architecture for improved performance.
5. Evaluate and Calculate Technology Impact and ROI
This module enables participants to assess the effectiveness of technology investments by measuring impact and calculating return on investment (ROI).
6. Create Service Strategies That Cover the Most Relevant Touchpoints and Journeys Using the Right Technology
Participants will design service strategies using appropriate technologies to enhance customer experience across various touchpoints and interaction journeys.
Entry Requirements
1. Singaporean and PR
Minimum GCE ‘O’ level
2. International
IELTS score 5.5 or TOEFL 46 AND
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office