SMU-NAFA Advanced Certificate in Marketing with Visual Impact Module 1: Visual Communication in the Emotional Economy (Synchronous E-Learning)

Design literacy is the ability to understand and discuss the design process and what constitutes successful design. It is an understanding of how design is deployed across various mediums for a compelling end-user experience. To remain relevant in an increasingly image-saturated economy, design literacy is the new essential for professionals, managers, executives, and business owners to connect with their customers.

Jointly offered by SMU and Nayang Academy of Fine Arts (NAFA), this certificate programme provides participants with the knowledge and confidence required to identify design principles for visual strategies and to make informed decisions when collaborating with creative expertise and procuring creative assets. They will gain meaningful insights into the process of translating customers’ needs to practical design language and provide timely response to emerging opportunities in the digital age.

Module 1 provides participants with an understanding of how semiotics is used in marketing to decipher and influence consumers’ attitudes and behaviours. They will also learn how to draw upon the latest creative assets to skilfully compete in the emotional economy.

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