SMU-NAFA Advanced Certificate in Marketing with Visual Impact Module 3: Design as Narrative (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023018078
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Identify and explain the intentionality of images
• Articulate how the framing, composition and movement of images produce meaning
• Explain how sound and music are juxtaposed with images to make meaning
• Demonstrate an understanding of the craft of storytelling
• Communicate and collaborate with creative personnel to create narratives
What You'll Learn
We live in an era where visual narratives are deeply embedded into our daily lives, shaping our needs, wants and desires. Instagram, TikTok, YouTube, streaming services are moving visuals that we take with us anywhere, anytime. We have moved from a world that was primarily ruled by the written word to a post-digital revolution one that is dominated by the narrative-driven image. In this module, participants will learn how to navigate through this world with an understanding of the intentionality of images as well as how they are framed, composed, moved, and juxtaposed with sound and music. Participants will also be introduced to the craft of storytelling and the challenges in pitching a narrative to a generation of visual consumers. Additionally, they will learn how to bridge the gaps with creatives working behind the lens.
Entry Requirements
Nil
Course Details
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