Oriental Wellness Tourism through The Lens of the West (for Tourist Guides) (Synchronous e-learning with Practical Training)
Training Provider: WINE RESOURCES PTE. LTD.
Course Reference: TGS-2023018135
S$75
Original: S$150
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About This Course
According to the Global Wellness Institute, Wellness is defined as ‘The active pursuit of activities, choices and lifestyles that lead to a state of holistic health. Not only is the global market size of wellness consumers increasing (estimated to be around US$4.4 trillion in 2020), there is also an increasing trend of these consumers indulging in wellness activities while they are on the move. There are great opportunities for tourist guides to incorporate wellness related activities and story-telling into their tours.
Upon completion of the course, tourist guides would have the necessary knowledge and skillsets to create holistic and authentic wellness experiences for tourists.
What You'll Learn
The course content is as follows:
1. Part 1 will explain what wellness and wellness tourism are and how wellness tourism differs from medical tourism. It will also look into the growing Asia-Pacific market in wellness tourism which is today the biggest in the world.
2. Part 2 will look at how the west perceive oriental wellness. This will be useful in creating wellness activities in tours which will appeal to or fascinate western tourists.
3. Part 3 will bring the participants through a research study that has been conducted recently to help them understand the competitive landscape in wellness tourism in Southeast Asian and how Singapore could differentiate itself.
4. Part 4 will look into some basic principles of TCM and TIM (Ayuverda) that shape oriental wellness, as well as the relevant knowledge and skillsets in herbs, food and alternative therapies in oriental wellness context that participants should have in order to run wellness tours effectively and with confidence.
5. Part 5 will bring the participants through a case study in wellness tourism.
6. Part 6 will look into how to market wellness centric tours.
References:
The Science and Art of Fengshui Course, Singapore Polytechnic
Skillsfuture Course on Accupressure and Meridian by Doctor Clement Ng
Global Wellness Institute Report
Survey Report on Western Perception of Oriental Wellness by Wine Resources
Complete Wellness by Susan Curtis
Strengthen Your Immune System, Reader's Digest
1. Part 1 will explain what wellness and wellness tourism are and how wellness tourism differs from medical tourism. It will also look into the growing Asia-Pacific market in wellness tourism which is today the biggest in the world.
2. Part 2 will look at how the west perceive oriental wellness. This will be useful in creating wellness activities in tours which will appeal to or fascinate western tourists.
3. Part 3 will bring the participants through a research study that has been conducted recently to help them understand the competitive landscape in wellness tourism in Southeast Asian and how Singapore could differentiate itself.
4. Part 4 will look into some basic principles of TCM and TIM (Ayuverda) that shape oriental wellness, as well as the relevant knowledge and skillsets in herbs, food and alternative therapies in oriental wellness context that participants should have in order to run wellness tours effectively and with confidence.
5. Part 5 will bring the participants through a case study in wellness tourism.
6. Part 6 will look into how to market wellness centric tours.
References:
The Science and Art of Fengshui Course, Singapore Polytechnic
Skillsfuture Course on Accupressure and Meridian by Doctor Clement Ng
Global Wellness Institute Report
Survey Report on Western Perception of Oriental Wellness by Wine Resources
Complete Wellness by Susan Curtis
Strengthen Your Immune System, Reader's Digest
Entry Requirements
STB Tourist Guide License
Course Details
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