SMU-NAFA Advanced Certificate in Marketing with Visual Impact Module 4: Design to Educate and Entertain

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023018183
S$600
Original: S$2,000
Save S$1,400

About This Course

At the end of the 2-day module, participants will be able to:
• Demonstrate an understanding of the use of illustrative mediums and animation in visual communication
• Explain the effectiveness of using illustrations, comics, and animation as a medium
• Simplify complex information into an entertaining and engaging narrative
• Explain how brands can be personified to add a human touch
• Engage simple drawing and animation techniques to communicate a message

What You'll Learn

Illustration is the most primal form of information transfer for audiences of any age. Often associated with imagination and playfulness, the medium is poised to tug at our heartstrings and awake our inner child. Simple to comprehend and easy to digest, illustration, infographics, comics, and animation are popular for its mass appeal to inform, persuade, and entertain simultaneously. In this module, participants will gain insights into the whimsical potential of illustration and animation, the personification of brands for a human touch, and the process of translating complex information into engaging and enduring visual anecdotes.

Entry Requirements

Nil

Course Details

Duration 15 hours
Language English
Training Commitment Not specified
Total Enrolled 6 students
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