SMU-NAFA Advanced Certificate in Marketing with Visual Impact Module 5: Responsive Design (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023018184
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Demonstrate an understanding of the importance of User Interface (UI)/ User Experience (UX) design in digital marketing
• Distinguish great from good design
• Establish sound UI design guidelines
• Demonstrate an understanding of the role of branding and visual communication in UI
• Craft an effective user journey map
• Develop an effective UI/ UX design brief
What You'll Learn
There are many design factors affecting digital marketing today and UI/ UX certainly rank top of the list. UI is the product that is presented to the customers, and UX is the experience that determines engagement and conversions. In this module, participants will learn how these two interdependent factors can shape customers’ behaviours and impact their decision-making in the course of navigating a marketing campaign. They will embark on user journey mapping to identify pain-points and seek out opportunities to improve customer experience. Additionally, participants will examine how design principles and aesthetics can be used to transform human behaviour and deepen engagement.
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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