SMU-NAFA Advanced Certificate in Marketing with Visual Impact Module 6: Design Futuring and Participatory Design
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023018185
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Demonstrate an understanding of the principles of design futuring
• Explain the role of design in forecasting trends
• Identify signals and drivers
• Speculate possible, plausible, probable, and preferable futures
What You'll Learn
Design and designers today are fast moving away from their traditional service-oriented role. The principles behind the thinking of design are progressing into a systematic approach to speculate on preferable futures. Design today is one where everybody can design, a direction which recognises the importance of allowing the participation of partners, stakeholders, citizens and even end users. In this module, participants will gain insights into where design is moving towards and learn how to make strategic choices in their organisations and enhance partnerships with future-set designers. Marketing professionals and business owners who are concerned about future trends affecting their organisations will find this module useful in generating forecasts for their businesses, causes, initiatives, and concerns through the lens of design.
Entry Requirements
Nil
Course Details
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