Social Media Marketing for Leads Generation
About This Course
Learning Outcome 1: The learner will be able to determine social media marketing objective.
Learning Outcome 2: The learner will be able to select suitable social media platforms to target their audience. Learning Outcome 3: The learner will be able to develop a social media plan for social marketing campaigns.
Learning Outcome 4: The learner will be able to evaluate the impact of advocates on the organisation.
Learning Outcome 5: The learner will be able to examine the different social media legislation and copyright and intellectual property considerations.
Learning Outcome 6: The learner will be able to evaluate the effectiveness of social media on the organisation.
What You'll Learn
Entry Requirements
Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an understanding and working knowledge of sales and marketing principles/practices and
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.
The entry requirements will be checked at the point of learner registration (for the course) to assess if the learner satisfies the 5 requirements. Only learners who satisfy the requirements will be enrolled.
Those who do not possess the requirements (as stated above) would be counselled and advised on suitable courses that they could undertake to meet the entry requirement of this course.