Introduction to Entrepreneurship (Asynchronous and Synchronous e-learning) (Chinese)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2023018551
S$1,620
Original: S$5,400
Save S$3,780
About This Course
1. Learners will understand the theories of Entrepreneurship and how Entrepreneurs think.
2. Learners will be able to utilize ideas, concepts, tools, and skills to develop and idea to a business model and to a business plan.
3. Learners will understand current trends and identify strategies to create success for their new ventures.
What You'll Learn
This course enables learners to form a general understanding of entrepreneurship and it lays a good foundation for students to develop further skills and more specific knowledge in related areas.
Entrepreneurship is more than merely writing up a business plan. Thus, the course, through practical pedagogical approaches to teaching, seeks to encourage entrepreneurial thinking and the integration of course readings, real life cases/ examples and the collective experience of students. Students will study entrepreneurship theoretical frameworks that help to conceptualize and develop new enterprise, supplemented by the practical application through active participation in a highly interactive class and group discussions, including class projects and case studies.
Scope / Syllabus
1. Introduction to Entrepreneurship
2. Overview of the Entrepreneurial Process & Related Ecosystem
3. Creativity, Innovation and Opportunity Recognition
4. Six Practical Theories (including Improvisation, Bricolage, Effectuation, End-User-Modification, Exaptation & The Lean StartUp)
5. The Business Model Canvas & The Lean Canvas
6. Entrepreneurial Growth through Licensing, Franchising & Microfranchising
7. Screening Venture Opportunities
8. The Business Plan
9. The Business Plan Part 2: Marketing & Operations
10. The Business Plan Part 3: Finance & Packaging
11. The Business Plan Part 4: Advocacy & CritiqueTea
12. Team Presentation and course wrap up
Entrepreneurship is more than merely writing up a business plan. Thus, the course, through practical pedagogical approaches to teaching, seeks to encourage entrepreneurial thinking and the integration of course readings, real life cases/ examples and the collective experience of students. Students will study entrepreneurship theoretical frameworks that help to conceptualize and develop new enterprise, supplemented by the practical application through active participation in a highly interactive class and group discussions, including class projects and case studies.
Scope / Syllabus
1. Introduction to Entrepreneurship
2. Overview of the Entrepreneurial Process & Related Ecosystem
3. Creativity, Innovation and Opportunity Recognition
4. Six Practical Theories (including Improvisation, Bricolage, Effectuation, End-User-Modification, Exaptation & The Lean StartUp)
5. The Business Model Canvas & The Lean Canvas
6. Entrepreneurial Growth through Licensing, Franchising & Microfranchising
7. Screening Venture Opportunities
8. The Business Plan
9. The Business Plan Part 2: Marketing & Operations
10. The Business Plan Part 3: Finance & Packaging
11. The Business Plan Part 4: Advocacy & CritiqueTea
12. Team Presentation and course wrap up
Entry Requirements
No pre-requisites are needed. However, participants without qualifications or working experience in finance or technical field may find the course contents challenging.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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