Introduction to Entrepreneurship (Synchronous e-learning) (English)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2023018554
S$1,680
Original: S$5,600
Save S$3,920
About This Course
This course helps learners understand the basics of entrepreneurship and prepares them to develop further skills and knowledge in related areas. Entrepreneurship is more than just writing a business plan. The course uses practical teaching methods to encourage entrepreneurial thinking by integrating course readings, real-life examples, and learners' experiences. Learners will study theories that help create and develop new businesses, and they will apply these theories through active participation in interactive classes, group discussions, class projects, and case studies.
What You'll Learn
At the end of the course, learners will be able to:
- Explain the theories of Entrepreneurship and how Entrepreneurs think.
- Utilise ideas, concepts, tools, and skills to develop and idea to a business model and to a business plan.
- Explain current trends and identify strategies to create success for their new ventures
Scope / Syllabus
1. Introduction to Entrepreneurship
2. Overview of the Entrepreneurial Process & Related Ecosystem
3. Creativity, Innovation and Opportunity Recognition
4. Six Practical Theories (including Improvisation, Bricolage, Effectuation, End-User-Modification, Exaptation & The Lean StartUp)
5. The Business Model Canvas & The Lean Canvas
6. Entrepreneurial Growth through Licensing, Franchising & Microfranchising
7. Screening Venture Opportunities
8. The Business Plan
9. The Business Plan Part 2: Marketing & Operations
10. The Business Plan Part 3: Finance & Packaging
11. The Business Plan Part 4: Advocacy & Critique
12. Team Presentation and course wrap up
- Explain the theories of Entrepreneurship and how Entrepreneurs think.
- Utilise ideas, concepts, tools, and skills to develop and idea to a business model and to a business plan.
- Explain current trends and identify strategies to create success for their new ventures
Scope / Syllabus
1. Introduction to Entrepreneurship
2. Overview of the Entrepreneurial Process & Related Ecosystem
3. Creativity, Innovation and Opportunity Recognition
4. Six Practical Theories (including Improvisation, Bricolage, Effectuation, End-User-Modification, Exaptation & The Lean StartUp)
5. The Business Model Canvas & The Lean Canvas
6. Entrepreneurial Growth through Licensing, Franchising & Microfranchising
7. Screening Venture Opportunities
8. The Business Plan
9. The Business Plan Part 2: Marketing & Operations
10. The Business Plan Part 3: Finance & Packaging
11. The Business Plan Part 4: Advocacy & Critique
12. Team Presentation and course wrap up
Entry Requirements
No pre-requisites are needed. However, participants without qualifications or working experience in finance or technical field may find the course contents challenging.
Course Details
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