TPUD - Product Manager (Asynchronous e-Learning)

About This Course

A graduate of this program will be able to:

1) Pitch a Product Vision: Develop a compelling pitch for the development of a new product. You will perform primary and secondary market research to identify target users and size the market opportunity for a new product. You will compile your analysis into a pitch deck and present the vision of your product to business stakeholders.

2) Run a Design Sprint: During the Design Sprint, you will explore multiple ideas, narrow down ideas to the most compelling one, create a storyboard and prototype, conduct user research, refine their ideas, and incorporate findings into a final product spec.

3) Manage the Product Development Process: You will take the work completed previously through the execution and development phase. Then compile a sprint backlog with a clearly defined sprint goal that reflects the prioritized user stories and detailed acceptance criteria. You will refine the solution by leveraging application programming interface (API) documentation. Then, you will create a coordination activities map and handle competing priorities ranging from production issues reported and resource constraints to stakeholder feedback and requests that come up during product development.

4) Deliver a Product to Market: You will take the product you have developed previously and bring it to market. You will create a pre-launch process, including identification of launch risks and mitigations, to enable launch. Then, you will develop a marketing and pricing strategy to communicate the value proposition of your product to customers. You will write a user guide and other create other communications collateral to prepare the Sales and Customer Support teams to evangelize the product. Finally, you will use customer feedback to design an A/B test for a new product feature.