Practical Social Media Strategy
About This Course
LO1: Appraise the requirements of social media platform which include the customers.
LO2: Develop marketing content for social media purposes based on techniques of content creation and principles of. budget management.
LO3: Monitor customer respons-es, reviews, comments across social network platforms based on implemented customer rela-tionship management policies.
LO4: Analyse performance of so-cial media management campaigns based on customer acqui-sition, engagement, loyalty & conversion and recommend op-portunities for improvement.
LO5: Review and analyse activi-ties and network data comprising customer behaviours, interests and demographics for continuous improvement.
What You'll Learn
In this 2-day course, learners will learn how to identify the most suitable social media platform/s based on your business objectives. You will learn to use various online tools to monitor your social media metrics and measure the effectiveness of these platforms.
Entry Requirements
Assumed Attitude
• Have effective communication and relationship management skills to work with employees from all levels and areas within an organisation
Assumed Skills and Knowledge
• Manage the delivery of services to stakeholders within projects of limited scope
• Have effective communication and relationship management skills to work with employees from all levels and areas within an organisation
• Provide support to operational employees in the implementation of change processes
• Work with competitive knowledge of the business, industry and sector in which the organisation operates
• Be able to listen and speak English at a profi ciency level equivalent to the Employability Skills Workforce Skills Qualifi cations (ES WSQ) & Workplace Literacy(WPL) Level 5
• The entry requirement will be ‘N’ level/’O’ level qualifi cation and above and be able to read and write English at a profi ciency level equivalent to theES WSQWPL level 5/N Level