Marketing Automation & CRM Apps (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
About This Course
In the "HubSpot CRM" module, learners will acquire essential knowledge and skills encompassing various facets of HubSpot CRM.
Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.
It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.
Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.
What You'll Learn
Instructional Units
1. Introduction to HubSpot CRM
2. Managing your contact with CRM
3. Sales Pipeline and Deal Management
4. Marketing Integration and Lead Management
5. Customer Support and service management
Learning outcomes related to knowledge:
1. Gain an understanding of the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices.
2. Learn how to efficiently manage and organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.
3. Explore the seamless integration of marketing tools with HubSpot CRM, enabling them to capture and monitor leads generated through marketing efforts.
Learning outcomes related to skills:
1. Develop skills in managing contacts within HubSpot CRM, including organizing them efficiently and utilizing segmentation techniques for targeted marketing.
2. Enhance their ability to track and optimize deals throughout the sales process, effectively managing a robust sales pipeline within HubSpot CRM.
3. Acquire proficiency in integrating marketing tools with HubSpot CRM, enabling them to capture and monitor leads effectively, ultimately improving lead management and conversion rates.
Entry Requirements
Academic Qualification: Minimum 1 credit in N Level or its equivalent
Experience: Savvy with social media platforms