Leveraging Video Content for Online Marketing
About This Course
LO1 : Identify different types of blog post, micro-blogs, videos and infographics
LO2 : Create, implement and manage polices and guidelines on blogging and vlogging
LO 3: Manage and curate content creation supply chain for blogging and vlogging efforts
LO 4: Identify and recommend influencers and bloggers to be solicited for content creation
LO 5: Manage blog and vlog content creation, posting and virality in accordance to guidelines
LO 6: Monitor, review and evaluation of performance metrics related to blogging and vlogging
What You'll Learn
In this 2-day course, you will learn how to identify types of video and written mediums. You will also be able to identify content niches that is relevant to your objectives and to setup and execute the content generation process for an online audience. Finally, you will learn how to analyse insights to continually improve the content creation process.
Entry Requirements
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy(WPL) Level 5
• The entry requirement will be ‘N’ level/’O’ level qualifi cation and above and be able to read and write English at a profi ciency level equivalent to theES WSQWPL level 5/N Level