WSQ Website Development (SF) (Synchronous and Asynchronous E-Learning)
About This Course
At the end of the course, learners attaining the following Learning Outcomes is the objective of this course
By the end of this module, the Learner should be able to gain the following knowledge:
Understand the basics of planning a Website Architecture and setting up a WordPress CMS.
Outline the steps involved in customizing WordPress themes, creating and managing pages and posts in WordPress.
Identify the most commonly used plugins in WordPress and their functionalities.
Define the key elements of an effective landing page, lead generation forms, and their role in driving conversions.
Describe how SEO and web analytics data can be used to optimize & scale website traffic.
Identify the best practices for ensuring website security and maintenance in WordPress
By the end of this module, the Learner should be able to apply the following skills:
Create a WordPress website by selecting appropriate themes and customizing design elements.
Develop effective pages and posts by adding multimedia content to enhance user experience.
Customize WordPress functionality by installing and configuring plugins.
Design and implement forms to capture leads and drive conversions.
Construct effective landing pages and sales pages using WordPress.
Optimize website traffic by applying SEO strategies and analyzing web analytics data
What You'll Learn
Throughout this course, learners will gain a comprehensive understanding of how to set up a WordPress website from scratch, customize themes and designs, create pages and posts with engaging media content, integrate plugins and forms for effective lead generation, build impactful landing pages and sales pages, optimize website traffic through SEO and analytics, and maintain website security and web experience.
By the end of this course, learners will be able to confidently build a website using WordPress. They will have a deep understanding of the entire website-building process, including design customization, content creation, lead generation funnels, optimization for website traffic, and website security and maintenance. They will also have a solid foundation in digital marketing skills such as SEO and Content Marketing that will help them to drive traffic to their website and effectively communicate their brand message to their target audience.
The course comprises multiple learning components such as eLearning, flipped classes, assignments and projects to train them effectively.
Entry Requirements
Academic Qualification - Minimum one credit in N level
English Proficiency - Minimum IELTS 5.5 or its equivalent