Social Media Marketing - Part of Post Diploma Certificate in Digital Media Marketing (DCDMD)
Training Provider: Ngee Ann Polytechnic
Course Reference: TGS-2023020449
S$1,517
About This Course
• Develop an understanding of social media from a practitioner’s standpoint.
• Assess social media platforms in order to be able to identify the right platforms for a campaign to be executed on.
• Understand social media strategies and principles to be able to critique existing social media campaigns.
• Learn and apply key considerations in a social media campaign execution.
• Understand the importance of consumer data and how it can be utilized.
• Learn practical steps to setting up social media destinations such as a Facebook Page, LinkedIn accounts, TikTok etc.
What You'll Learn
Social Media Marketing - Part of Post Diploma Certificate in Digital Media Marketing (DCDMD) is a 45hrs module. This module aims to equip students with insightful and practical skills for working on digital media platforms critical for brand building and audience engagement. By exploring the latest trends and best practices, students will develop a comprehensive understanding of digital marketing strategies, content creation, and community management.
Through hands-on exercises and real-world case studies, students will learn to develop and execute effective social media campaigns that resonate with their target audience. In addition to mastering social media tools and techniques, the module will help students build their analytical and strategic thinking skills, preparing them for a career in digital marketing.
By the end of the module, students will have the practical knowledge and expertise to tackle any social media project and drive meaningful results for their clients or organizations.
Through hands-on exercises and real-world case studies, students will learn to develop and execute effective social media campaigns that resonate with their target audience. In addition to mastering social media tools and techniques, the module will help students build their analytical and strategic thinking skills, preparing them for a career in digital marketing.
By the end of the module, students will have the practical knowledge and expertise to tackle any social media project and drive meaningful results for their clients or organizations.
Entry Requirements
Applicants with any of the following qualification are invited to apply for the course:
• A local Polytechnic Diploma or Degree
Course Details
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