WSQ Digital Advertising
About This Course
In today's world, digital advertising has become an essential part of any successful marketing strategy. With the rise of social media and other online platforms, businesses are shifting their advertising budgets from traditional media to digital channels. The Digital Advertising course is designed to equip trainees with a practical understanding of the various aspects of online advertising, including conducting media plan activities within allocated budgets and timelines. Trainees will learn how to create effective digital advertising campaigns, optimise them for maximum performance, and measure their success using various tools and metrics.
What You'll Learn
● determining different brand and digital advertising strategies used by organisations
● determining different forms of digital advertising channels used by the organisation’s brand and marketing activities
● selecting appropriate digital advertising channels based on customer journey
● developing a media plan for effective digital advertising channels management based on budgets and key performance indicators projections.
● evaluating the effectiveness of digital advertising campaigns
Entry Requirements
● 1 GCE ‘O’ level or equivalent (≥ 21 years old); OR
● NITEC/Higher NITEC (≥ 21 years old); OR
● Mature candidates (≥ 30 years old with 8 years’ work experience); OR
● Candidates with other qualifications will be considered on a case-by-case basis