WSQ Search Engine Optimisation
About This Course
This course provides a comprehensive overview of search engine optimisation (SEO), which is the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs). It will focus on both the technical and creative aspects of SEO, providing trainees with a comprehensive knowledge of the subject. Through hands-on exercises and projects, trainees will gain practical experience in implementing SEO strategies and techniques, including analysing SEO data via Google Search Console, Google Analytics, and commercial SEO tools.
What You'll Learn
● assessing the advantages and disadvantages of SEO and SEM, and proposing suitable search marketing tools and SEO activities to address marketing objectives and target customers
● conducting extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages, and brand, and implementing on-page SEO to increase organic search engine rankings
● developing content marketing and linking building plan to rank various types of content on the organic search engine results pages
● measuring and analysing the effectiveness of SEO campaigns and determining factors that can improve keyword rankings and SEO-related KPIs and metrics
Entry Requirements
● WPLN Level 5
● 1 GCE ‘O’ level or equivalent (≥ 21 years old); OR
● NITEC/Higher NITEC (≥ 21 years old); OR
● Mature candidates (≥ 30 years old with 8 years’ work experience); OR
● Candidates with other qualifications will be considered on a case-by-case basis