WSQ Copywriting and Content Writing
About This Course
We’re living in an era where authenticity and personalised content have a huge impact on how brands are perceived and influence consumer decisions. This holds true for consumers in Singapore, who value genuine connections and respond positively to content that resonates with their preferences and interests.
Our 2-Day WSQ Copywriting and Content Writing course is designed for aspiring writers and anyone looking to master the art of copywriting and content writing. You will be guided on how to use digital storytelling to craft customised content that connects with your audience in a way that feels genuine while achieving your brand’s goals.
This copywriting course covers creating digital storyboards, incorporating SEO in your copywriting, using multi-channel content strategies, ethics and more, ensuring that your content and writing will be impactful and inspire action.
By the end of this content writing training course, you will be equipped to conceptualise and create ideas that resonates with your audience while achieving your marketing objectives.
What You'll Learn
● apply the principles of digital storytelling to conceptualise and create content ideas that effectively meet marketing objectives, engaging audiences and driving desired actions in the online landscape.
● create a digital storyboard as an integral component of a content strategy plan, including applying multichannel content strategies that adhere to the parameters of delivering content for marketing purposes, incorporate the essential features of marketing content, and employ various modes of content delivery to achieve marketing objectives.
Entry Requirements
● WPLN Level 6
● WSQ Advanced Certificate in Digital Marketing; OR
● Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
● Candidates with other qualifications will be considered on a case-by-case basis