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WSQ Capstone Project (Digital Marketing Campaign) - (Classroom and Async e-learning)

Name: WSQ Capstone Project (Digital Marketing Campaign) - (Classroom and Async e-learning)
Price: 600.00 SGD
Rating: 4.3 (894 reviews)

Training Provider: @ASK TRAINING PTE. LTD.

Course Reference: TGS-2023020902

S$600

Original: S$2,000

Save S$1,400

About This Course

Upon completion of this course, trainees should be able to develop and execute a digital marketing campaign, including:
● scoping the purpose and objectives of a digital marketing campaign in accordance with a company’s requirements
● conducting a SWOT analysis on competitor landing pages and creating a conversion-focused landing page that stands out from the competition
● creating highly engaging content for web and social
● writing an ad copy for search, display, and/or social
● producing an SEO-optimised blog article or lead magnet for content marketing
● setting up a Google Ads Search and Display campaign to market a company’s products and services
● setting up Facebook and Instagram marketing campaigns to drive awareness and conversions for a company’s products and services
● evaluating digital marketing campaigns using various conversion optimisation models to meet a company’s requirements and objectives

What You'll Learn

The Capstone Project (Digital Marketing Campaign) module is designed to provide trainees with hands-on experience in developing, executing, and evaluating digital marketing campaigns. Trainees will work closely with a mentor learning how to use various digital marketing channels and tools, such as content creation, copywriting, content writing, google ads, Facebook and Instagram marketing, and website and landing page conversion optimisation to create a digital marketing campaign per organisational requirements. With the mentor’s guidance, trainees will have the opportunity to refine their marketing skills and strategies, preparing them for success in the dynamic and ever-changing field of digital marketing.

Entry Requirements

● WSQ Advanced Certificate in Digital Marketing; OR
● Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
● Candidates with other qualifications will be considered on a case-by-case basis