WSQ Advanced Digital Content Marketing
About This Course
The Advanced Digital Content Marketing course is designed for experienced digital marketers seeking to enhance their skills and knowledge in creating compelling content marketing strategies for various digital channels. It covers advanced topics related to content marketing, such as content strategy, content creation, content distribution, and content optimisation. Trainees will learn how to create effective content marketing strategies and execute them across various digital channels, including measuring the effectiveness of their content marketing campaigns and making data-driven decisions to improve their results.
What You'll Learn
• applying the principles of emotional storytelling via empathy storyboarding for content creation
• identifying the essential building blocks for emotional storytelling
• crafting relevant content angles based on customer content requirements (i.e., 4 micro-moments)
• curating and creating suitable and effective content types and formats to drive reach, engagement, action, advocacy
• crafting a content marketing blueprint that aligns content marketing goals and objectives with the right optimised content
• develop an annual content calendar and monthly content schedule mapping out the contributions of content creators, internal and external collaborator
• creating a content delivery and distribution plan across Owned, Earned, Shared, Paid Channels
• defining essential content marketing metrics to support organisation’s marketing objectives
Entry Requirements
• WPLN Level 6
• WSQ Diploma in Digital Marketing; OR
• Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
• Candidates with other qualifications will be considered on a case-by-case basis