Brand Strategy & Engagement (in PDC in Innovative Digital Communication in Specialist Diploma in Design for Integrated Communication)
About This Course
This subject introduces techniques in which to identify consumer trends for creative ideation. It also includes analytical and rational implementation of strategies, as well as best practices for marketing to engage consumers effectively. It covers the various approaches towards measuring of success in an advertising communication.
What You'll Learn
A comprehensive learning experience that equips participants with the skills they need to succeed in the digital economy, enhancing the employability of the graduates of this programme.
Entry Requirements
At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in a design-related course, or equivalent.
Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.