Introduction to Digital Marketing - Part of Modular Certificate in Digital Marketing & Analytics (DDC)
About This Course
This module introduces participants to the latest digital tools and platforms to create a digital marketing campaign. Participants will acquire the essential skills and techniques such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, digital advertising, crisis communication and community management.
What You'll Learn
•Evaluate current digital marketing and social media trends to create and optimise content strategies for specific target audiences.
•Apply digital analytics tools and brand sentiment analysis techniques to interpret audience preferences, motivations, and behaviours for data-driven decision making.
•Design and justify a comprehensive digital marketing plan, incorporating data insights and budget constraints, in response to specific client requirements.
•Synthesise and recommend integrated digital marketing strategies, selecting appropriate digital tools and channels to achieve marketing objectives.
Entry Requirements
● 3 relevant GCE 'O' Level passes (English, Mathematics and one other subject (Grade 1-6)) and at least 1-year of relevant work experience; or
● NITEC with GPA ≥ 3.5 or GPA ≥ 3.0 and at 1-year of relevant work experience; or
● Higher NITEC with GPA of ≥ 2.0 or GPA ≥ 1.5 and at least 1-year relevant work experience; or
● NITEC in Technology or Services with GPA ≥ 3.5 and at least 1-year relevant work experience; or
● Higher NITEC in Technology or Services with GPA ≥ 2.0 and at least 1-year relevant work experience; or
● Relevant WSQ Diploma qualifications (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and 1-year relevant work experience; or
At least 2 years relevant work experience.