Content Marketing - Part of Modular Certificate in Digital Marketing & Analytics (DDC)
About This Course
This module trains participants to develop, organise and implement a content marketing strategy. Participants will learn to create compelling and engaging content catered to the target audiences’ interests and search trends on digital platforms such as Facebook, YouTube, Instagram and LinkedIn, e-direct mailers, websites, blogs and podcasts.
What You'll Learn
•Evaluate consumer research data to develop evidence-based content marketing strategies and personas.
•Design a comprehensive content marketing plan that aligns with brand objectives and consumer journey touchpoints.
•Create strategic content that demonstrates clear audience understanding and platform-specific best practices
Entry Requirements
● 3 relevant GCE 'O' Level passes (English, Mathematics and one other subject (Grade 1-6)) and at least 1-year of relevant work experience; or
● NITEC with GPA ≥ 3.5 or GPA ≥ 3.0 and at 1-year of relevant work experience; or
● Higher NITEC with GPA of ≥ 2.0 or GPA ≥ 1.5 and at least 1-year relevant work experience; or
● NITEC in Technology or Services with GPA ≥ 3.5 and at least 1-year relevant work experience; or
● Higher NITEC in Technology or Services with GPA ≥ 2.0 and at least 1-year relevant work experience; or
● Relevant WSQ Diploma qualifications (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and 1-year relevant work experience; or
At least 2 years relevant work experience.