Digital Marketing - Persuasive Copywriting, Chatbots and Email Marketing Essentials
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023021316
S$480
Original: S$1,600
Save S$1,120
About This Course
At the end of the course, participants will be able to:
- How to structure and write compelling copy that supports your marketing objectives, especially for social media
- Gain hands-on exposure and appreciation for additional platforms and tools for your content marketing mix, including platforms for email marketing, live chat, and chatbots
- Gain practical experience through hands-on projects specially crafted for today’s digital marketer
What You'll Learn
Have you been enthralled and invigorated by good online content? Unlock the potential of powerful copywriting to create an effective marketing communique to your target audience. A well-written copy can increase brand awareness and tip the balance of the target audiences’ decisions in your favour. Understand how to trigger powerful emotions, memories and yearning from a creative copy that motivates and excites the senses.
Participants will acquire the ability to employ persuasive website content copywriting via compelling brand storytelling in a digital marketing campaign to greatly augment the potential of success of any successful digital marketing strategy.
Participants will acquire the ability to employ persuasive website content copywriting via compelling brand storytelling in a digital marketing campaign to greatly augment the potential of success of any successful digital marketing strategy.
Entry Requirements
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Course Details
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