Advanced Certificate in Generative AI, Ethics and Data Protection Module 4: Application of Generative AI in Digital Marketing
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023021513
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Gain a comprehensive understanding of Generative AI and its game-changing applications in digital marketing
• Learn how to use Generative AI to create personalised content, automate processes, and enhance customer engagement
• Implement Generative AI in digital marketing campaigns through hands-on activities and case studies
• Understand ethical considerations and responsible use of Generative AI in digital marketing
• Gain confidence in navigating the complex landscape of AI-powered marketing with integrity and expertise
What You'll Learn
Generative AI can streamline content creation for multiple channels, optimising it for each platform while maintaining consistent messaging. This means maximising resources and reducing time spent on content creation, freeing you up to craft the perfect marketing strategy, likely involving Generative AI. Specifically tailored for marketing professionals, this module allows participnats to master the use of the latest techniques and tools in Generative AI and gain hands-on experience in applying Generative AI to optimise their marketing campaigns and grow their business exponentially.
Entry Requirements
Participants should preferably be a degree holder or a diploma holder with at least 3 years of relevant working experience.
Course Details
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