Sports Marketing
About This Course
The sports industry is becoming increasingly competitive and dynamic, with companies utilising sports as part of their marketing strategy. Sports marketing often involve the process of planning, implementing and controlling efforts to meet organisational goals and satisfy consumer needs. It is a dynamic discipline that inspires creativity in its practitioners. The sports marketing function has the power to drive the company’s vision, mission and strategic planning. This module introduces students to the basic theories and applications of sports marketing concepts and techniques for developing effective marketing strategies in the sports industry. Topics covered includes the sports marketing framework and theories, the sports market, the sports consumer, the sports product, sponsorship, marketing communication, distribution channels and public relations amongst others.
What You'll Learn
Entry Requirements
(i) 3 GCE ‘O’ level with English language (grade 1-7), Science (grade 1-6) and 1 relevant subject (grade 1-6) with 3-yrs relevant working experience
(ii) NITEC (GPA 3.5 and above) with 2-yrs relevant working experience
(iii) Higher NITEC with 1-yr relevant working experience