Google Analytics (Synchronous e-learning)
About This Course
1. Configure Google Analytics to track website visitors based on customer purchasing journey
2. Interpret customer personas and behavioural metrics behind web analytics
3. Analyse traffic sources, visitor, and content data
4. Set up goals and e-commerce tracking to study economic and industry trends
5. Manage a customer-centric research program to measure visitors’ engagement
6. Perform analytics to improve advertising & marketing ROI
7. Evaluate web analytics and response rate within the organisation
What You'll Learn
Entry Requirements
• 21 years and above.
• Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
• Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
• Minimum 1 year of working experience.