Search Engine Strategy For Business
Training Provider: Republic Polytechnic
Course Reference: TGS-2023035055
S$153
Original: S$510
Save S$357
About This Course
A lot of people�s online journey begins with a search engine. You can simply �go to Google�, type in any query of interest and Google will bring up thousands of web pages for you to select in order to continue in your quest for information. The art of Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) is making sure that a visitor clicks your web page over any rivals.
What You'll Learn
In this module, participants will learn how to drive traffic directly from search results in engines such as Google. This skill is ideal for marketers that need to drive more traffic to their website, or who are simply looking to convert quality traffic into leads and sales.
As part of this 2 day workshop, participants are tasked to develop a �keyword strategy� for SEO. This when applied, will increase a brand�s visibility on the Google search engine. They will also learn to track the effectiveness of their keyword strategy, develop search behavioural insights, and recommend improvements.
As part of this 2 day workshop, participants are tasked to develop a �keyword strategy� for SEO. This when applied, will increase a brand�s visibility on the Google search engine. They will also learn to track the effectiveness of their keyword strategy, develop search behavioural insights, and recommend improvements.
Entry Requirements
Proficiency in English
Course Details
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