Agentic AI and AI Agents for Video Inbound Marketing
About This Course
This WSQ Agentic AI and AI Agents for Video Inbound Marketing course equips learners with practical skills to use Agentic AI and Generative AI to plan, create, automate, and optimise video-driven inbound marketing strategies. Participants will learn how AI agents can streamline marketing workflows from audience research and content planning to video creation, lead generation, engagement, and performance analysis.
The course introduces key concepts in video inbound marketing, including audience personas, customer journeys, content funnels, search intent, and strategies for attracting and converting prospects. Learners will use AI agents to support market and competitor research, topic and keyword discovery, content ideation, video script generation, call-to-action development, and campaign planning.
Through hands-on activities, participants will create video content for different stages of the marketing funnel and use AI-powered workflows to repurpose content, automate repetitive marketing tasks, support lead nurturing, and analyse campaign performance. Learners will also explore multi-agent workflows where specialised AI agents collaborate across research, content creation, marketing automation, and analytics.
The course covers responsible AI usage, brand consistency, content accuracy, governance, and human oversight. By the end of the course, learners will be able to implement Agentic AI-powered video inbound marketing workflows that improve productivity, attract qualified prospects, increase engagement, generate leads, and support business growth
What You'll Learn
- formulate inbound video marketing strategies to attract leads
- create viral content on video platforms.
- evaluate the performance of video marketing campaign
Topics Covered:
Topic 1: Foundations of agentic AI for video Inbound marketing
Topic 2: AI-Powered video Ccontent creation and campaign automation
Topic 3: Optimising, analysing, and scaling video marketing with AI agents
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience
Target age group: 21 - 65 years old