TikTok Playbook: Power-up Livestream Commerce
About This Course
At the end of this course, learners will be able to:
- LO1. Apply customer analysis tools and applied behaviour analysis to profile customer segments to determine live commerce experience model, pricing strategy and product choices
- LO2. Determine the implications of customer experience management before, during and after livestreams on the organisation’s product sales and marketing success
- LO3. Set up performance indicators and analytics dashboards to analyse customer experience and engagement after live engagements
- LO4. Derive insights about the target customers, their emotional triggers and their ideal customer experience
- LO5. Prepare the run sheet and script for live engagement with customers for specific products based on insights
- LO6. Conduct the livestream session in alignment with the overall vision and plan for the target customers’ journey
- LO7. Manage communications with the customers after the live engagement to achieve the engagement goals
What You'll Learn
Entry Requirements
Entry Requirements
- 1 year working experience in any sector;
- Workplace Literacy and Numeracy (WPLN) 4 or equivalent; and
- Proficient with the use of an Apple/Windows laptops and a smart phone.
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in retail and/or customer-facing roles, subject to the MR’s approval.