Marketing Management
Training Provider: SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
Course Reference: TGS-2023037206
S$438
Original: S$1,461
Save S$1,023
About This Course
MKT202e Marketing Management aims to provide students with an introduction to marketing management and seeks to provide insights into the key concepts and general activities associated with the marketing function. It focuses on the fundamentals of consumer behavior, market research, segmentation, target marketing and positioning, branding and marketing mix management. The course also aims to build students’ knowledge and skills in the managerial aspects of marketing with a focus on the development and execution of marketing plans and programmes.
What You'll Learn
Defining Marketing;Analysing Marketing Environment;Conducting Market Research;Creating Long-term Loyalty Relationships;Analysing Consumer Markets;Identifying Market Segments and Targets;Crafting Brand Positioning;Marketing of Products;Marketing of Services;Developing Pricing Strategies & Programmes;Designing and Managing Integrated Marketing Channels;Designing and Managing Integrated Marketing Communications;Managing Mass Communications;Managing Personal Communications;Tapping in a Global Markets;
Entry Requirements
Diploma or an equivalent qualification from a recognised institution
Course Details
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