Special and Mega Events

Training Provider: SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
Course Reference: TGS-2023037265
S$438
Original: S$1,461
Save S$1,023

About This Course

EMT401 Special and Mega Events will equip students to analyze the place of mega and iconic events within the market place. It will include: categories of mega events, history of mega events; mega events and society; the role of government in the bidding process; mega events as a mechanism for economic and business development; external factors influencing events; mega events as a driver for change.

What You'll Learn

Classification and Characteristics of Special and Mega events;Costs and Benefits incurred by Host Cities: Sociological, Economic, and Political Significance of Bids;Marketing for International Events;Management and Operations for International Events;Role of Government and Citizen Involvement;International Events and Impact on Global Media;Case study: National Day Parade;Case study: Festive Celebrations - Christmas/ New Year;Case study: Great Singapore Sale;Case study: Singapore APEC;Case study: Singapore Asian Games and Youth Olympics;Case Study: Singapore General Elections;

Entry Requirements

Diploma or an equivalent qualification from a recognised institution

Course Details

Duration 20 hours
Language English
Training Commitment Not specified
Total Enrolled 1 students
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