IP & Business Strategy
Training Provider: SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
Course Reference: TGS-2023037361
S$900
Original: S$3,000
Save S$2,100
About This Course
IPM505 IP & Business Strategy details how intellectual property (IP) as a company asset should be managed to leverage the optimum value from it. The course evaluates the impact of IP in driving the development of IP strategies and objectives, while analysing the impact of the business environment on IP and adapting IP strategies to optimise impact. Students will also learn how to assess IP to identify potential IP-related business opportunities, develop IP marketing strategies, evaluate the market to determine the feasibility of business opportunities as well as determine the positioning and pricing of the IP and supporting plans to market IP.
What You'll Learn
1 Outline the purpose of IP strategy
2 Identify the stages in the IP life cycle
3 Examine the critical success factors of IP strategies
4 Analyse the objectives of IP marketing strategies
5 Evaluate key considerations in marketing IP, sources of information and relevant stakeholders
6 Assess the considerations in defining IP-related business opportunities
7 Design the components of a marketing plan.
8 Evaluate how IP supports and impacts business and R&D strategies and objectives
9 Formulate and evaluate the implications of IP strategies and objectives
10 Appraise IP strategies based on the business environment to optimise its impact
11 Examine IP to identify potential IP-related business opportunities
12 Assess IP marketing strategies
13 Evaluate the market to determine the feasibility of business opportunities
14 Interpret the positioning and pricing of IP.
2 Identify the stages in the IP life cycle
3 Examine the critical success factors of IP strategies
4 Analyse the objectives of IP marketing strategies
5 Evaluate key considerations in marketing IP, sources of information and relevant stakeholders
6 Assess the considerations in defining IP-related business opportunities
7 Design the components of a marketing plan.
8 Evaluate how IP supports and impacts business and R&D strategies and objectives
9 Formulate and evaluate the implications of IP strategies and objectives
10 Appraise IP strategies based on the business environment to optimise its impact
11 Examine IP to identify potential IP-related business opportunities
12 Assess IP marketing strategies
13 Evaluate the market to determine the feasibility of business opportunities
14 Interpret the positioning and pricing of IP.
Entry Requirements
Bachelor Degree
Course Details
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