Sustainable Marketing
Training Provider: Temasek Polytechnic
Course Reference: TGS-2023037570
S$105
Original: S$350
Save S$245
About This Course
This is a 1-day workshop programme.
At the course, participants will:
1. Learn why Environmental, Social, and Governance (ESG) factors matter and how Singapore is moving towards a greener future.
2. Learn what is sustainable marketing and how to articulate its value and impact areas.
3. Learn how to develop sustainable marketing propositions with guiding principles.
4. Learn how to leverage tools to communicate sustainable marketing.
5. Learn the ethical pitfalls of greenwashing and greenhushing, and how to avoid them.
6. Apply sustainable marketing principles with a real-life case study.
What You'll Learn
Marketing has traditionally centered around promoting the success of a product or service. Indicators such as sell-through rates used to be the key factor in determining success. In today’s context, less seems to be more. As consumers become more informed and conscious of sustainability, businesses that actively consider the Triple Bottom Line are now winning customers by meeting their demands and expectations through its sustainability efforts.
This is a foundational course in sustainable/green marketing. It aims to help marketing and communications executives understand what constitutes sustainable marketing and best practices around green marketing. They will be equipped to rethink their existing marketing plans and apply the principles from the course to their own corporate marketing plans. They will also be aware of the ethical pitfalls and the approaches to avoid them.
This is a foundational course in sustainable/green marketing. It aims to help marketing and communications executives understand what constitutes sustainable marketing and best practices around green marketing. They will be equipped to rethink their existing marketing plans and apply the principles from the course to their own corporate marketing plans. They will also be aware of the ethical pitfalls and the approaches to avoid them.
Entry Requirements
No pre-requisites
Course Details
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