Mastering the Art of Internal Communication (Classroom & Asynchronous e-learning)
About This Course
This course provides a comprehensive study of the essential skills to develop and implement effective internal communication (IC) strategies as a critical function within organisations. It focuses on improving employee engagement, retention, and well-being by equipping learners with practical tools for leadership, motivation and collaboration. Learners will gain a thorough understanding of how to formulate and implement IC strategies and plans using industry adopted models, select the right channels and deliver communication that drives desired organisational goals. Learners can also apply the knowledge and skills gained in this course to functions like employee engagement, change management and performance evaluation.
What You'll Learn
1. Describe the key concepts, definitions, historical evolution, objective, and building blocks of internal communication in relation to its criticality to organisational success.
2. Appraise industry-adopted frameworks to the planning and execution of internal communication strategies to achieve organisational goals.
3. Analyse communication tools and channels for the use of different types, channels, and stakeholder approaches, and identify techniques to select suitable methods for various contexts.
Entry Requirements
This course is suitable for learners working/ intending to work in the media and communication industry. This includes those working in Corporate Communication or Human Resource roles in their companies.