Advanced Certificate in Crisis Management for Business Module 5: Crisis Monitoring
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023039474
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Understand and analyse the social media landscape
• Identify the social media listening tools available
• Make sense of the data and assess risk and possible engagement strategies
What You'll Learn
Listening to social media by keeping an eye on the levels of buzz and sentiment will help you detect issues that may impact your organisation. Online monitoring can help you proactively avoid and diffuse problems that may severely impact your business.
This module aims to walk participants through how social media monitoring is a crucial aspect of managing a crisis situation. The conversations being transacted in the online space will have an impact on the opinions, reputation and influence of the organisation pre-, during and post-crisis. Being able to navigate, engage and take control of the online chatter will require an understanding of the tools available and how to best utilise them. Participants will learn from real-life case studies and have the opportunity to engage with industry experts on how social media platforms and conversations can be turned into an effective tool for crisis monitoring.
This module aims to walk participants through how social media monitoring is a crucial aspect of managing a crisis situation. The conversations being transacted in the online space will have an impact on the opinions, reputation and influence of the organisation pre-, during and post-crisis. Being able to navigate, engage and take control of the online chatter will require an understanding of the tools available and how to best utilise them. Participants will learn from real-life case studies and have the opportunity to engage with industry experts on how social media platforms and conversations can be turned into an effective tool for crisis monitoring.
Entry Requirements
Participants should be fluent in speaking and written English.
Course Details
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