WSQ Digital Event Strategist
About This Course
LO1: Interpret MICE programme components, objectives and life cycle
LO2: Perform a cost-benefit analysis to establish criteria for sourcing sponsors, speakers, performers, and exhibitors
LO3: Ascertain the structure and sequence of MICE programme components with reference from previous evaluation report analysis
LO4: Determine the expectations from all the stakeholders
LO5: Conduct a feasibility assessment of MICE events utilizing past data and ensuring compliance with relevant MICE legislation and regulations throughout the planning process
LO6: Analyse strategies to improve the attractiveness and functionality of MICE events.
LO7: Analyse and compile feedback to identify potential areas for improvement in future MICE events and to better meet the needs of target market segments.
What You'll Learn
LU2: Cost-benefit Analysis for virtual and hybrid events
LU3: Factors and components affecting the structure and sequence of virtual and hybrid events
LU4: Feasibility of Virtual and hybrid events and its legal requirements
LU5: Considerations in promoting virtual and hybrid events
LU6: Post-event feedback and analysis
Entry Requirements
Post-Secondary (Non-Tertiary): General and Vocational