Search Engine Optimisation (SEO) Mastery
About This Course
● LO1 Manage keyword research in alignment with Google SEO objectives and strategies by utilising appropriate search terms, keywords and keyword density to optimize content effectively
● LO2 Collaborate with relevant stakeholders to optimize content creation by offering Google SEO recommendations that consider the elements and structure of websites to improve Google search engine visibility and user experience
● LO3 Manage search results to enhance Google search ranking through effective search engine assessment methods and processes to evaluate performance across multiple channels
● LO4 Monitor web analytics dashboards and reports to provide valuable insights for enhancing Google SEO strategies in consideration of the impact and relevance of social media networks in the context of Google SEO
● LO5 Assess and interpret Google SEO marketing strategies by utilising criteria to evaluate the efficiency of these strategies and search performance across various channels
What You'll Learn
Entry Requirements
● 21 years and above
● Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess immediate computer literacy
● Minimum 1 year of working experience