WSQ Mastering GEO and SEO for Search Visibility
About This Course
Search engine optimisation is vital for garnering online visibility and organic growth. This SEO Fundamental Course is your gateway to mastering the essential principles that drive website success.
Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimising on-page elements, our course covers the foundational aspects of SEO which include the following:
o Conducting Keyword Research
o Best Practices for On-Page and Off-Page Optimisation
o Defining your Content Strategy
o Tracking, analysing and finetuning your SEO strategy
What You'll Learn
● LO2 Examine various Internet marketing strategies and social network media in the context of SEO
● LO3 Provide SEO recommendations based on the elements and structure of websites and webpages
● LO4 Manage search results including evaluating search engine ranking and search performance across channels
● LO5 Monitor web analytics dashboards and reports based on assessment of SEO and internet marketing strategies
● LO6 Evaluate the analytics of SEO marketing strategies for a website and together with content and advertising teams optimise content creation to achieve business objectives
Entry Requirements
● 21 years and above
● Possess minimally a Diploma level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
● Minimum 3 months of working experience
Should the learners not possess the required skills and knowledge, they will be invited for an interview by the Training Administrator / Training & Ops Manager (via in person, audio / video call) and advised on suitable courses that they could undertake to improve their ability to fit into this course.