Creative Content Development for the New Marketing Landscape - Part of Digital Fluency for the Future Workplace (DMFW1)
About This Course
The module focuses on how content marketing can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Learners will learn to craft brand stories and conceptualise various content types for a content marketing campaign. Learners will also learn how to use design and video tools to deliver effective online content to target audiences, including videos, blogs, infographics, landing pages, and other forms of online content.
What You'll Learn
Entry Requirements
Min. 3 relevant GCE ‘O’ levels and with at least 1 year of relevant working experience:
•English Language (Grade 1-7)
•Mathematics (Grade 1-6)
•One other subject (Grade 1-6)
OR NITEC with GPA >= 3.5
OR NITEC with GPA >= 3.0 and with at least 1 year of relevant work experience
OR Higher NITEC with GPA >= 2.0
OR Higher NITEC with GPA >= 1.5 and with at least 1 year of relevant work experience
OR NITEC in Technology or Services with GPA >= 3.5 and with at least 1 year of relevant working experience
OR Higher NITEC in Technology or Services with GPA >=2.0 and with at least 1 year of relevant working experience
OR relevant Advanced WSQ Certificate (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and with at least 1 year of relevant working experience
OR applicants with at least 2 years of relevant working experience may apply for the course
Recognition of Prior Learning (RPL)